Richtop Management Services Limited runs paid campaigns on Google, Meta and TikTok. We confirm each order by phone and WhatsApp in the local language, then send complete order details to your fulfilment partner. You pay for results, not for impressions. Richtop Management Services Limited 在 Google、Meta 和 TikTok 投放付费广告。我们以当地语言通过电话和 WhatsApp 逐单确认,再将完整订单信息发送给您的履约伙伴。您为结果付费,而不是为曝光付费。
This is an illustrative account, not a specific client. It shows the four numbers we manage against and the level of detail you receive.以下为示例账户,并非某个具体客户。它展示我们据以优化的四个核心指标,以及您将收到的数据颗粒度。
Delivery rate depends on product, price point, market and the fulfilment partner used. 妥投率取决于产品、价格区间、市场及所使用的履约伙伴。
You can use the full service, or only the parts you need.您可以使用全流程服务,也可以只选择其中的部分环节。
We plan and manage campaigns on Google, Meta and TikTok, with separate creatives and copy for each country.我们在 Google、Meta 和 TikTok 规划并管理广告,为每个国家单独制作素材与文案。
We build fast landing pages and order forms in the local language, designed for mobile users.我们用当地语言制作加载迅速的落地页与订单表单,针对移动端优化。
Our agents call and message each lead during local business hours, check the delivery address, and follow up on failed attempts.我们的客服在当地工作时段内逐条外呼并发送消息,核对收货地址,并对未接通的线索持续跟进。
We set up server-side tracking, postbacks and duplicate filtering, and share one dashboard with you.我们配置服务端追踪、Postback 与去重过滤,并与您共用同一套看板。
Before you commit budget, we review which product, price and country are likely to work.在您投入预算前,我们先评估哪种产品、价格与国家组合更可能跑通。
We review claims, consent wording, data handling and platform rules before any campaign goes live.在广告上线前,我们审查宣称用语、同意条款、数据处理方式与平台规则。
A typical launch takes about three weeks from the first call to steady spend.从首次沟通到稳定投放,通常约需三周。
We look at your product, margins, fulfilment partner and target countries, then agree the cost per lead you can afford.我们了解您的产品、毛利、履约伙伴与目标国家,并共同确定您可承受的单条线索成本。
We prepare the landing pages, tracking, CRM connection and call scripts in the local language.我们准备落地页、追踪配置、CRM 对接,以及当地语言的外呼话术。
We run a small budget in two or three markets to measure the real cost per lead, confirmation rate and delivery rate.我们在两到三个市场用小额预算测试,测出真实的线索成本、确认率与妥投率。
We increase budget on the campaigns that work and stop the ones that do not. We report weekly and review new markets each month.对跑通的广告加预算,对不达标的直接停投。我们每周出报表,每月评估新市场。
Four commitments you can hold us to, rather than adjectives.四条可以据以问责的承诺,而不是形容词。
Our decisions are based on delivery rate and net revenue, not on form fills that are never paid for. A campaign with cheap leads and a poor delivery rate gets stopped.我们的优化依据是妥投率与净收入,而不是永远收不到钱的表单提交量。线索便宜但妥投率差的广告,我们会直接停掉。
Our copywriters and confirmation agents work in the language of the market, from teams based in or near that market. We do not use machine translation for ad copy, landing pages or calls.我们的文案与确认客服使用当地语言工作,团队位于目标市场当地或邻近地区。广告文案、落地页和外呼均不使用机器翻译。
Contact speed has a large effect on confirmation rates, so we treat it as a managed service level. Median time to first call is currently under nine minutes during local business hours in the buyer's country, and the figure is in your weekly report so you can check it. Leads that arrive overnight are queued and called at a reasonable local hour, not at 3am.联系速度对确认率影响很大,因此我们将其作为可管理的服务指标。在买家所在国家的当地工作时段内,首次外呼中位时长目前低于 9 分钟,该数据会出现在您的周报中,可供核对。夜间产生的线索会进入队列,在当地合理时段再外呼,而不是在凌晨三点。
You receive shared dashboards and raw lead exports, with media cost reported separately from our fee. You can always tell what you paid the platforms and what you paid us.您可获得共享看板与原始线索导出,媒体成本与我们的服务费分开列示。您随时清楚哪部分付给平台,哪部分付给我们。
Channel choice follows the product, not the other way round.渠道由产品决定,而不是反过来。
Search, Performance Max and Demand Gen campaigns for products with clear search demand.针对有明确搜索需求的产品,使用搜索、Performance Max 与 Demand Gen 广告。
Facebook and Instagram lead forms, and click-to-WhatsApp campaigns.Facebook 与 Instagram 表单广告,以及点击直达 WhatsApp 的广告。
Spark Ads and creator video for lower-priced, impulse-purchase products.针对低价、冲动型消费产品,使用 Spark Ads 与达人视频。
Warehousing and last-mile delivery are handled by approved local partners in each market. We can introduce one, or work with the fulfilment partner you already use. Richtop Management Services Limited is not affiliated with, endorsed by or sponsored by any platform listed above. All trademarks belong to their respective owners. 仓储与末端配送由各市场经审核的本地合作伙伴承接。我们可以为您介绍,也可以直接对接您现有的履约伙伴。Richtop Management Services Limited 与上述任何平台均无隶属、背书或赞助关系,所有商标归各自权利人所有。
Tell us about your product and your target country. We will reply within two working days with an estimate of the cost per lead, confirmation rate and delivery rate for that market. 请介绍您的产品和目标国家。我们将在两个工作日内回复,并给出该市场的线索成本、确认率与妥投率预估。